I recently purchased Publix yogurt because it was on sale for 25cents a cup. I normally never by store brand yogurt but for 25cents I thought I couldn't go wrong. Wow to my surprise the Publix yogurt was awesome. Now I still have to get this by my picky eaters, but in my opinion it is as good as the big guys. This is my personal opinion and I wasn't compensated for my thoughts. If you are intersted hurry out to stock up, because it is really good. I tried the fruit on the bottom strawberry lowfat yogurt.